The maximum length of video adverts have just been increased from 30 to 60 seconds on popular social media, instagram.
Many, including Warner Brothers and T-Mobile have begin to take advantage of this new development ahead of Sunday's Super Bowl in America.
The maximum length of adverts was changed on instagram from 15 to 30 seconds last September before the new development this month.
However, normal users will still have to stick with the 15-second video posts.
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